Welcome to the world of Owner hooks. Owner American Corporation have devoted nearly a decade of effort in developing a line of high quality, high performance FISH HOOKS that, today, are second to none in popularity among both fresh and saltwater anglers. CUTTING POINT HOOKS - Owner's revolutionary triple-edge CUTTING POINT hook is what put the Owner name and its product line on the map. The unique, patented hook design is led by a needle sharp point, and as the hook begins to penetrate, the resistance actually decreases as the three edges cut their way through for an instant, positive hookset. While other hook manufacturers claim their hooks to be sharp, or sharpest, Owner CUTTING POINT hooks are the only hooks designed to penetrate. It costs a lot of money to go fishing these days. When one contemplates the cost of a boat, rods, line, bait, food and travel, the added expense of hooks and lures seems almost incidental. On top of that, the question has to be asked, "is their anything more important than the terminal tackle that attracts the strike and then hooks and holds your catch?" The answer is obvious to us, which is why we suggest: The next time you go fishing, give yourself the best possible chance for success - have OWNER hooks tied to the end of your lines.